Simple Goals

Pricing

Free during the beta. Around 8–12 CHF a month after that.

Every tool in this field hides its price. One wants an email address and a phone number before it shows a number; another puts a calculator where the price should be. It works well enough that you are reading this page with your guard up.

So here is all of it, before you create anything: what it costs today, what it will cost later, and which part is still undecided.

Where it stands today

Price today
Free. The whole app, every feature, no trial counting down.
Access
By invitation. You ask for one, and a code goes out as a place opens.
Payment details
None asked for. No card, no billing address, nothing to cancel.
Later
A subscription, planned around 8–12 CHF a month. The exact figure is not settled, and this page will say so until it is.
Beta accounts
Keep a privileged status when the price arrives: the early rate, and the time to decide on it.

Nobody is charged without saying yes first. When the subscription arrives you will get an email well ahead of it, and doing nothing will never turn into a payment.

Why there will be a price

An app paid for by the people using it has nothing else to sell.

A free tool still costs money to run. Someone covers it: advertisers, data brokers, or investors who need the usage numbers to climb every month. All three end up building the same product — one designed to bring you back, not one designed to help you finish.

That is where the notifications come from. The streaks, the badges, the small red dots, the Sunday email telling you your goals miss you. None of it is a feature that got out of hand. It is what an app looks like when the person using it is not the person paying for it.

A subscription is the boring answer, and it is the one that keeps this app quiet. You pay for it, so the only way it survives is by being useful enough that you keep paying. Nothing to track, nothing worth reselling, no reason to make you open it more often than you need to.

Questions

The ones that actually get asked.

What happens when the beta ends?
You get an email before anything changes: the price, the date, and what you have to do. Then you choose — subscribe, or stop. A free beta account never turns itself into a paid subscription.
Can I get my data out?
Yes, whenever you want, without asking anyone. Settings has an export that downloads a single readable JSON file: your account, your goals, your todos, your rituals, your hours, your retro notes. It works during the beta, after it, and whether or not you ever pay.
What happens to my account if I do not pay?
It goes read-only. You can still open it, read back everything you wrote, and export it. Your own notes are never held hostage to push you into subscribing — that is the one thing this app will not do.
Will there be a free plan afterwards?
Honest answer: not decided. If there is one, it will be a version that genuinely works, not a demo with a counter running out. What it will not be is a free plan paid for with ads or with your data — that is the model this whole thing exists to avoid.
Why no lifetime deal?
Because a lifetime price is a bet against the product lasting. It brings in cash once, against a server bill that arrives every month for years. That trade ends the same way every time: nothing left to pay for the upkeep, and a promise quietly dropped. A monthly price you can cancel in one click is the version I can actually hold to.
Why Swiss francs?
Because the app is run from Switzerland and its bills arrive in that currency. If billing in euros turns out to matter, it can be added — the amount will not change behind your back.

The beta is free and opens up gradually. Ask for an invitation, and a code goes out as a place opens.